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BCG U

AmplifAI

An initiative under IMDA's Digital Leaders Accelerator Bootcamp

From AI experimentation into business impact

An 18-week accelerator for Singapore enterprises — built with BCG's 3 distinct value plays, delivered with IMDA-appointed tech partners.

18 weeks
structured journey
50%
funding support
2,000
enterprises by 2029

Transformation is scaling. AI is advancing. Value realization isn't.

The bottleneck is no longer technology — it's execution and readiness.

80%
of transformations fail
+60%
of organizations report little to no ROI from AI

Lack of value from AI use-cases stems from:

  • Wrong selection of use-cases — lack of value potential, low feasibility, misaligned strategic fit
  • Low tech adoption & insufficient data quality
  • Organisation not ready for digital/AI use-case adoption

70% of the effort is enabling and sustaining the change in people & processes.

From AI experimentation into business impact

BCG's proven 3-element approach

01
WHY
Set clear AI ambition from the top
Reimagine and accelerate your strategic priorities
02
WHAT
Prioritize high-impact use-cases
Build a P&L-linked roadmap, focusing on AI use cases that amplify your business strategy and deliver tangible outcomes
03
HOW
Establish the foundation
Run a structured Digital & AI enabler gap assessment across Tech & Data, Organization & People, and Governance & Risk Management

By week 18, you will have

A business-led AI roadmap
Tied directly to P&L impact, e.g.:
  • 5%-15% higher sales
  • 10%-20% lower costs
  • 20%-30% improved productivity
A fit-for-purpose AI solution
Built and deployed in your business by IMDA-appointed Tech Partners
Leadership AI capability uplift
From knowing what's possible to driving transformation with confidence
An exclusive network
Of fellow business leaders to share insights and build meaningful partnerships

Beyond the programme: internal capability uplift that continues after the programme ends, plus access to further government funding support and partner ecosystem resources for future growth and scaling.

An 18-week journey

Led by BCG U    Led by IMDA Tech Partners
1
Week 1-4
DEFINE
Unlock your AI value
Milestone: AI ambition set & high-value AI opportunities identified
2
Week 5-15
BUILD
Build and launch AI that works
Milestone: a fit-for-purpose AI solution deployed
3
Week 16-18
SCALE
Prove impact and prepare to scale
Milestone: business ready to scale with AI transformation

Hands-on support throughout

5 days of in-person cohort sessions  |  3 hours of 1:1 coaching with industry AI experts  |  1 online cohort check-in  |  2 BCG Senior Leadership check-ins  |  Tech Demo Day  |  Implementation support from IMDA-appointed tech partners

Suggested attendees

  • One anchor attendee present all 5 days: Head of Transformation / IT Lead / AI Champion
  • Day 1 & 5: CEO / MD / Business Owner
  • Day 2: Function heads / end-users of the prioritized function
  • Day 3 & 4: Project owners of the selected AI initiative

AI-native by design — you learn by doing, on your own business

An AI tool built around your company
Each participant gets a personalised AI tool loaded with their company's context and BCG methodology, used throughout the programme to test ideas, pressure-check thinking, and work through actual business priorities.
Every deliverable goes through four layers of review
AI tool validation, peer review, industry tech experts, and BCG Senior Leadership — every key deliverable is rigorously tested before it's final.
A library of proven use cases
Validated across industries — see what's working for businesses like yours, drawn from real deployments, and identify what's worth pursuing in your own context.

Eligible Singapore SMEs can qualify for a 50% subsidy

The subsidized AmplifAI programme includes full AI solution deployment, delivered by IMDA-appointed tech partners — so your business walks away with a working AI solution, not just a roadmap.

Get in touch

Ready to move past experimentation?

✓ Backed by BCG's global AI practice